Social Media Marketing Specialist

About the role

Plastic Bank is seeking a creative and digitally‑savvy Social Media Marketing Specialist to expand its online presence, engage a global community, and amplify its purpose‑driven mission. You will work closely with designers, video editors, and senior marketers to produce compelling content across multiple platforms.

Key responsibilities

• Manage day‑to‑day publishing on LinkedIn, Instagram, Facebook, TikTok, X, and YouTube.
• Build and maintain weekly content calendars for brand and executive channels.
• Schedule, publish, and optimize posts, collaborating with creative teams for integrated campaigns.
• Create simple graphics, Stories, and platform‑specific assets using Canva or similar tools.
• Support LinkedIn thought‑leadership content for the company and its executives.
• Engage with the community by responding to comments, DMs, and monitoring sentiment.
• Track performance metrics, audience growth, and industry trends; use insights to refine strategy.
• Leverage AI‑powered tools for research, workflow efficiency, reporting, and content creation while ensuring human review.

Required profile

• 2–4 years of experience in social media marketing, community management, digital marketing, or content creation.
• Exceptional written English and strong editorial skills.
• Ability to turn news, campaign updates, and customer stories into engaging social content.
• Proactive mindset with a passion for sustainability and purpose‑driven brands.

Required skills

• Canva (or similar graphic‑design tool)