Remote PPC Specialist – Google Ads & Paid Media

About the role

We are looking for a Remote PPC Specialist to lead paid‑media performance for a fast‑growing multi‑location home‑services company. The role focuses on managing Google Ads, Local Services Ads, Meta advertising and landing‑page optimization to drive high‑quality leads across multiple U.S. markets.

Key responsibilities

• Manage Google Ads MCC accounts for several locations, optimizing search campaigns, bidding strategies, keywords and ad copy.
• Oversee Local Services Ads (LSA) performance, conduct search‑term analysis and negative‑keyword management.
• Control campaign budgets, pacing, and cost‑per‑lead targets while scaling lead volume.
• Develop, test and optimize Unbounce (or Instapage) landing pages through A/B experiments on headlines, forms, CTAs and layouts.
• Produce weekly and monthly performance reports tracking CPL, cost per booked job, conversion rate and ROAS, and deliver actionable recommendations.
• Manage Facebook and Instagram ad campaigns, build audience targeting strategies and collaborate on creative testing (preferred).

Required profile

• 3+ years of hands‑on PPC management experience, preferably with multi‑location or franchise accounts.
• Strong analytical mindset, able to identify issues, devise solutions and execute improvements independently.
• Proactive, highly accountable and results‑oriented with a continuous‑learning attitude.
• Comfortable handling large monthly advertising budgets and making data‑driven decisions.

Required skills

• Google Ads (Search, Local Services Ads) and MCC account structure.
• Meta Ads (Facebook/Instagram) campaign management.
• Landing‑page platforms such as Unbounce or Instapage.
• Call‑tracking tools (CallRail, CallTrackingMetrics) and Google Business Profile.
• Basic HTML/CSS.
• Experience with AI tools and marketing automation platforms.