Paid Media Strategist

About the role

Power Digital is seeking a Paid Media Strategist to own the execution, performance, and growth of paid media campaigns for a diverse portfolio of clients. You will work autonomously, aligning media tactics with broader business objectives and delivering measurable results.

Key responsibilities

• Manage paid search campaigns across various industries, handling daily optimizations and strategic adjustments.
• Conduct keyword research, develop ad copy, and perform bid optimizations.
• Generate insightful performance reports and actionable recommendations for clients.
• Collaborate with account leadership to evolve media strategies within the overall mix.
• Maintain regular client communication and ensure campaign goals are met.

Required profile

• Advanced proficiency in spoken and written English.
• Self‑starter with the ability to work independently and take ownership of responsibilities.
• Strong business orientation, tying media efforts to client growth objectives.
• Excellent analytical mindset and ability to translate data into strategic insights.

Required skills

• Paid search campaign management
• Keyword research
• Ad copy development
• Bid optimization
• Data analysis and reporting

What we offer

• Opportunity to work with a leading growth‑marketing firm.
• Collaborative environment with consultative marketers, creatives, analysts, and technologists.
• Access to proprietary technology (nova) for data‑driven decision making.