Marketing Specialist – Email, SEO & Social Media

About the role

Toptal is seeking a results‑driven Marketing Specialist to lead email, content, SEO and social media initiatives. The role is fully remote and focuses on email marketing automation, campaign optimization, and high‑quality content creation.

Key responsibilities

• Plan, execute, QA, test, report and optimize email marketing campaigns.
• Build and manage automated journeys, audience segmentation and campaigns in Salesforce Marketing Cloud.
• Develop email copy aligned with brand voice and campaign goals.
• Conduct A/B testing on subject lines, copy, CTAs, send times and segments.
• Monitor and analyze performance metrics such as open rates, click‑through rates and conversions.
• Write, edit and refresh SEO‑focused blog content.
• Create compelling social media copy and support the content calendar.
• Translate campaign insights into actionable recommendations.

Required profile

• Bachelor’s degree.
• 5+ years of marketing experience with a strong emphasis on email marketing and automation.
• Proven ability to manage end‑to‑end email campaigns.
• Willingness to learn or deepen expertise in Salesforce Marketing Cloud if not already familiar.

Required skills

• Salesforce Marketing Cloud
• Email Marketing
• Marketing Automation
• A/B Testing
• SEO