Marketing Operations Analyst

About the role

We are seeking a Marketing Operations Analyst to join our RevOps team. You will own the full marketing operations and analytics stack, ensuring data accuracy and enabling fast, insight‑driven decisions across the organization.

Key responsibilities

• Set up and maintain conversion tracking in GA4, Mixpanel, GTM, paid pixels, and HubSpot.
• Analyze website traffic, SEO performance, and campaign ROI; build dashboards for paid, SEO, and revenue funnel analysis.
• Manage HubSpot lead routing, audience lists, workflows, and automation; maintain lead enrichment pipelines (Clay → HubSpot → Salesforce).
• Configure A/B tests, manage experimentation tools, and analyze traffic anomalies.
• Maintain and improve attribution models, perform manual attribution, and report on marketing‑sales cost efficiency.

Required profile

• 2+ years in marketing analytics, marketing operations, or a RevOps‑adjacent role.
• Strong proficiency with HubSpot workflows, automation, and audience building.
• Hands‑on experience with GA4, Google Tag Manager, and conversion tracking.
• Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue).
• Working knowledge of SEO fundamentals and A/B testing methodology.
• Advanced written and verbal English; ability to work US Eastern or Pacific time zones.

Required skills

• HubSpot
• Google Analytics 4 (GA4)
• Google Tag Manager
• Mixpanel
• Microsoft Clarity
• VWO (visual website optimizer)
• Power BI
• Looker
• Tableau
• Superset
• Make or Zapier
• SQL
• Python
• Salesforce

What we offer

• Remote‑first work environment.
• Strong product/market fit with a marketing data product for US‑based enterprises.
• 20 working days of PTO per year plus US holidays and additional days off.
• Professional development reimbursement.