Email Strategist

About the role

Power Digital is seeking an Email Strategist to lead email and SMS lifecycle marketing for its clients. You will design, execute, and optimise broadcast and automated campaigns, working closely with creative, content, and web teams to drive revenue growth and brand recognition.

Key responsibilities

• Define and drive email and SMS strategy for client portfolios.
• Manage daily email channel operations, including calendar planning, content creation, build, deployment, A/B testing, measurement and reporting.
• Build and maintain automated email programs with end‑to‑end tracking and performance measurement.
• Collaborate with the creative team to ensure brand guidelines are applied in all communications.
• Provide monthly performance reports and actionable recommendations to clients.
• Continuously test, measure and optimise campaigns using data‑driven insights.
• Partner cross‑functionally with web, content and other departments to enhance overall lifecycle programs.

Required profile

• Advanced spoken and written English proficiency.
• Proven experience in lifecycle, email and SMS marketing.
• Strong analytical mindset with ability to interpret performance data.
• Excellent collaboration skills across creative, content and technical teams.

Required skills

What we offer

• Opportunity to work with a global growth‑focused firm.
• Exposure to a wide range of marketing channels and cutting‑edge technology.
• Collaborative, people‑first culture that values diversity and innovation.