Paid Social Strategist

About the role

Power Digital is seeking a creative and energetic Paid Social Strategist to join its full‑time team. The role focuses on performance‑driven paid social campaigns, with a strong emphasis on TikTok and Meta platforms, to help clients achieve their growth objectives.

Key responsibilities

• Own end‑to‑end execution of paid social performance marketing across channels.
• Build, launch, and manage campaigns on TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn.
• Lead optimization efforts to improve performance against monthly goals.
• Collaborate with creative, organic, and influencer teams to ensure integrated, best‑in‑class execution.
• Maintain clear strategic communication with internal stakeholders and external clients.

Required profile

• Passion for performance marketing and team management.
• Demonstrated experience with TikTok and Meta advertising platforms.
• Advanced spoken and written English proficiency.
• Full‑time availability and a proactive, results‑oriented mindset.

Required skills

• TikTok Ads platform
• Meta (Facebook/Instagram) Ads platform
• Pinterest Ads platform
• Snapchat Ads platform
• Reddit Ads platform
• LinkedIn Ads platform

What we offer

• Opportunity to work with a leading growth‑marketing firm.
• Collaborative environment with cross‑functional teams.
• Exposure to a diverse portfolio of global brands.