Paid Social Strategist

About the role

Power Digital is seeking a creative and energetic Paid Social Strategist to join its full‑time team. The role focuses on performance marketing across paid social channels, with a strong emphasis on TikTok and Meta platforms. Candidates must have a passion for driving results, managing campaigns end‑to‑end, and collaborating with cross‑functional teams.

Key responsibilities

• Own and execute performance marketing initiatives on paid social platforms from strategy to delivery.
• Build, launch, and optimize campaigns across TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn.
• Lead ongoing optimizations to improve performance against client goals.
• Communicate strategic plans and results internally and to clients.
• Collaborate with creative, organic, and influencer teams to ensure integrated channel performance.

Required profile

• Advanced spoken and written English.
• Full‑time availability and a proactive, results‑driven mindset.
• Demonstrated experience managing paid social campaigns, especially on TikTok and Meta.

Required skills

• TikTok Ads platform
• Meta (Facebook/Instagram) Ads platform
• Pinterest Ads platform
• Snapchat Ads platform
• Reddit Ads platform
• LinkedIn Ads platform