Business Analyst – Lead Operations & Marketing

About the role

We are looking for a Business Analyst to join our Intake, Lead Operations and Marketing team. The role will own reporting, reconciliation and proactive analysis across lead sources, campaigns and the intake funnel, ensuring accurate lead counts, spend data and conversion metrics.

Key responsibilities

• Reconcile lead counts and spend between ad platforms (Google, Meta, TikTok), call‑tracking tools and CRM systems (Litify, Salesforce).
• Produce stakeholder‑ready reports on lead volume, CPL, CPA and intake funnel performance, continuously improving templates and workflows.
• Establish and monitor call‑center KPIs such as connection rates, speed‑to‑lead, time‑to‑answer and agent conversion.
• Set up automated alerts and thresholds to detect deviations in performance or spend.
• Analyze conversion rates, lead quality and profitability by channel, campaign and lead type to identify risks and optimization opportunities.

Required profile

• Mid‑level professional with strong analytical mindset.
• Ability to work independently, own results and anticipate issues before they arise.
• Experience spotting trends across paid media and intake performance.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Litify
• Salesforce