B2B Email Marketing Strategist

About the role

The Lifecycle Marketing B2B Strategist will design, execute, and optimise email and SMS campaigns for Power Digital’s B2B client portfolio. You will lead audits, strategy development, content creation, and automation set‑up, working closely with creative, content, and web teams.

Key responsibilities

• Define and drive email and SMS strategy for B2B clients.
• Manage daily email marketing operations, including calendar planning, content creation, build, deployment, A/B testing, measurement and reporting.
• Build and maintain automated email programmes with end‑to‑end tracking.
• Collaborate with creative teams to ensure brand compliance in all communications.
• Report performance metrics monthly and provide actionable recommendations.
• Continuously test, measure and optimise campaigns using data insights.

Required profile

• Advanced proficiency in spoken and written English.
• Strong analytical mindset with a focus on data‑driven optimisation.
• Ability to work cross‑functionally with creative, content, and technical teams.

Required skills

• Email marketing
• SMS campaign execution
• A/B testing
• Data analysis and reporting