Ads Creative Strategist – Social Media Marketing

About the role

The Ads Creative Strategist will craft high‑impact social media ads for e‑commerce clients, ensuring each campaign aligns with brand identity and current TikTok and Instagram Reels trends. You will act as the bridge between clients and content creators, delivering detailed script briefs and overseeing production quality.

Key responsibilities

• Research and select content creators that match each client’s customer avatar and brand voice.
• Develop detailed script briefs, including B‑roll footage concepts, based on the latest TikTok and Instagram trends.
• Contact, negotiate, and coordinate with creators to assemble project teams.
• Perform quality control on delivered video assets to ensure compliance with brand guidelines.
• Provide constructive feedback to creators and iterate on content as needed.
• Stay up‑to‑date with evolving social media algorithms and creative formats.
• Support the Product Manager with additional tasks as required.

Required profile

• Strong understanding of e‑commerce branding, values, and target audiences.
• Excellent written and verbal communication skills for liaising with clients and creators.
• Creative mindset with the ability to translate trends into actionable ad concepts.
• Detail‑oriented approach to script development and quality assurance.

Required skills

• Deep knowledge of TikTok and Instagram Reels trends and algorithms.
• Experience creating script briefs and guiding video production.
• Proficiency in researching and evaluating social media content creators.

What we offer

• Full‑time contractor role with flexible office‑hour availability.
• Opportunity to work with a dynamic e‑commerce marketing agency.
• Professional growth through direct client and creator collaboration.