Senior GTM/GA4 Analytics Specialist

About the role

We are looking for a Senior GTM & GA4 Analytics Specialist to lead advanced tracking implementations and product feed optimisation for a major client in the marketing sector. The role demands strong technical expertise, independent problem‑solving and the ability to work in fast‑paced performance‑marketing environments.

Key responsibilities

• Own end‑to‑end Google Tag Manager (GTM) implementations across multiple accounts, configuring advanced event tracking, custom variables and complex triggers.
• Diagnose and resolve tracking discrepancies, ensuring consistency across paid media and analytics platforms.
• Lead product feed optimisation using DataFeedWatch or similar tools, developing advanced feed rules and segmentation logic.
• Collaborate with paid media teams to improve Shopping campaign performance through feed structure enhancements.
• Validate and audit GA4 tracking frameworks, supporting accurate attribution and conversion tracking.

Required profile

• 3+ years hands‑on experience with Google Tag Manager, including custom event configuration and container debugging.
• 2+ years managing product feeds for Google Shopping campaigns.
• Proven troubleshooting skills for tracking and feed discrepancies.
• Experience in a performance‑marketing agency environment.
• Advanced proficiency in English.

Required skills

• Google Tag Manager
• Google Analytics 4 (GA4)
• DataFeedWatch (or equivalent feed‑management platform)
• Google Shopping feed optimisation
• Google Ads (certification preferred)